23 March

As part of the on-going ‘Win a Piece of Ghana’ promotion, the nation’s favourite stout, Guinness, has officially commissioned the 16 plots of land at Appolonia City in a land opening ceremony.  The promotion, launched earlier this month, gives 16 Ghanaians the opportunity to win a piece of Ghana – a plot of land in Appolonia City, Accra.

At the ceremony, attended by the Forestry Commission, the Director of the Ministry of Lands, Executives of Appolonia City, the Chief and Stool of Appolonia, as well as Executive Management and staff of Guinness Ghana Breweries Limited, 61 trees were planted as an additional legacy for the land as part of World Tree Planting Day.

Speaking at the land commissioning, Guinness Marketing Manager, Mrs. Lesego Lebogang Babe said, “we are here today to officially commission the 16 plots of land that will be given out to our cherished winners in the on-going promotion. We are delighted to be joined by the Appolonia Chief who blessed the land as part of the ceremony.”

She continued, “we launched our national consumer promotion on 1st March to celebrate 61 years of Independence in Ghana.  Over a 16 week period, we will reward 16 consumers with a ‘Piece of Ghana’- their own plot of land.”

Mrs Lesego Lebogang Babe further lauded the innovation of Appolonia City for their swift response to the partnership with Guinness, ensuring that 16 individuals have a chance to start a new legacy, by winning their own piece of Ghana.

“Being able to own a piece of Ghana is everyone’s dream and it’s heartwarming to see this come true. One of the best rewards you can give anybody is land and the fact that it’s not just any land but one within a planned city makes it even better,” said Bright Owusu-Amofah CEO Appolonia City.

Marketing and Innovations Director for GGBL, Mrs. Melanie Ramsey, added, “The planting of the 61 trees here today is to symbolically mark Ghana’s 61 years of Independence. Our hope is that this will inspire our winners to create a beautiful space where they can use the land to fulfil their dreams and build their own legacy. We can’t wait to see how the plots develop in the future and how this land changes into a thriving community.”

Two winners have already been awarded their plots of land at Appolonia City and with 14 plots remaining, consumers are encouraged to look out for special limited edition bottles of Guinness, named GHANAIAN and check under the crown. If there is a code, SMS it to 2125 for a chance to win a piece of land, or many other prizes including airtime and data.

Guinness is a bold, distinctive beer that has been proudly brewed here in Ghana for over 57 years.  It is an iconic beer that isn’t afraid to express itself, a beer that has the darkest liquid, but the brightest flavours.

Appolonia City is a 2,325-acre (941-hectare) mixed-use and mixed-income urban development just 20km from the centre of Accra. The project includes a variety of social infrastructure underpinned by world-class construction and estate management services.

Please remember to enjoy Guinness responsibly, 18+.